Effective Date: 01-08-2025
Last Updated: 01-08-2025

Sudh A Jewellery (“Company,” “we,” “our,” “us”) is committed to protecting your privacy in accordance with the applicable laws of India, including the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, and the IT Rules, 2011. This Privacy Policy describes how we collect, use, store, and protect your personal information when you use our website https://sudh.co.in or purchase our products.

1. Information We Collect

We may collect the following categories of information:

A) Personal Information (as defined under Indian law)

  • Full Name

  • Email Address

  • Phone Number

  • Billing & Shipping Address

  • Payment Information (processed securely via our payment gateway; we do not store complete card/banking details)

  • Purchase & Order History

B) Sensitive Personal Data or Information (SPDI)

  • Financial information such as bank account or credit/debit card details (only collected via secure payment gateways)

C) Non-Personal Information

  • IP address

  • Browser type & version

  • Device details

  • Cookies & analytics data

2. Lawful Basis for Processing

We process your personal data based on:

  • Your consent (when you sign up, purchase, or subscribe)

  • Performance of a contract (fulfilling your orders)

  • Legal obligations (tax, compliance, fraud prevention)

  • Legitimate interests (service improvements, marketing with consent)

3. Purpose of Collection & Use

We collect and use your data to:

  • Process and deliver your orders

  • Communicate order updates and offers

  • Verify identity and prevent fraud

  • Improve our products and website experience

  • Comply with applicable Indian laws

4. Consent

By using our website and providing your personal information, you consent to the collection, storage, and processing of your information in accordance with this Privacy Policy.
You may withdraw your consent at any time by contacting us (see Section 11).

5. Sharing & Disclosure

We do not sell or rent your personal information.
We may share data with:

  • Payment gateways (e.g., Razorpay, PayU)

  • Shipping and logistics partners

  • Marketing service providers (only if you have opted in)

  • Government authorities, as required by law

6. Data Storage & Transfer

  • Data is stored on secure servers located in India or in jurisdictions compliant with Indian law.

  • We follow reasonable security practices as per Rule 8 of the IT Rules, 2011 and ISO/IEC 27001 standards where applicable.

7. Data Retention

We retain your personal data as long as necessary for business, legal, or tax purposes. Once no longer required, we securely delete or anonymise it.

8. Your Rights Under Indian Law

You have the right to:

  • Access your personal data

  • Correct inaccuracies in your data

  • Withdraw consent to processing

  • Request deletion of your data (subject to legal obligations)

Requests can be made to our Grievance Officer (details in Section 11).

9. Cookies & Tracking

We use cookies and similar technologies to improve your browsing experience, remember your preferences, and analyse site traffic.
You can disable cookies via your browser settings, but some features may not function properly.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

11. Grievance Officer (As per IT Act, 2000)

If you have any complaints or concerns about the handling of your personal information, you can contact:

Name: Dhruba Dey
Designation: Grievance Officer
Email: [email protected]
Phone: +91 9875628890

We will acknowledge your complaint within 24 hours and aim to resolve it within 15 working days.

12. Changes to This Policy

We may update this Privacy Policy from time to time in line with changes to Indian data protection laws. Updates will be posted on this page with a revised “Last Updated” date.